Did I get your attention? Good. My apologies in advance to use such a response eliciting headline, but that is exactly the point this blog will be all about.
(this heading above by the way may, or may not, be false. Let me explain later on)
As a mentor of mine says so well, “Attention is the new currency.” Knowing that it is no surprise that the media wants to get your attention. Their very own existence depends on it. They need advertising revenue, which comes from readers (whether it...